Rod Hook

Publication Activity (10 Years)

Years Active: 2009-2018
Publications (10 Years): 2

Top Topics

Sponsored Search

Click Prediction

Online Advertising

Top Venues

Publications

Yeming Shi, Claudia Perlich, Rod Hook, Wickus Martin, Melinda Han Williams, Justin Moynihan, Patrick McCarthy, Peter Lenz, Reka Daniel-Weiner, Roger Cost
Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers. KDD (2018)
Brian Dalessandro, Rod Hook, Claudia Perlich, Foster J. Provost
Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies. Big Data 3 (2) (2015)
Ori Stitelman, Claudia Perlich, Brian Dalessandro, Rod Hook, Troy Raeder, Foster J. Provost
Using co-visitation networks for detecting large scale online display advertising exchange fraud. KDD (2013)
Claudia Perlich, Brian Dalessandro, Rod Hook, Ori Stitelman, Troy Raeder, Foster J. Provost
Bid optimizing and inventory scoring in targeted online advertising. KDD (2012)
Foster J. Provost, Brian Dalessandro, Rod Hook, Xiaohan Zhang, Alan Murray
Audience selection for on-line brand advertising: privacy-friendly social network targeting. KDD (2009)