C
search
search
reviewers
reviewers
feeds
feeds
assignments
assignments
settings
logout
Bid optimizing and inventory scoring in targeted online advertising.
Claudia Perlich
Brian Dalessandro
Rod Hook
Ori Stitelman
Troy Raeder
Foster J. Provost
Published in:
KDD (2012)
Keyphrases
</>
online advertising
display advertising
sponsored search
user behavior
behavioral targeting
advertising campaigns
supply chain
lot sizing
user experience
long tail
lead time
search advertising
total cost
service level
revenue management
contextual advertising
single product
search engine