Audience selection for on-line brand advertising: privacy-friendly social network targeting.
Foster J. ProvostBrian DalessandroRod HookXiaohan ZhangAlan MurrayPublished in: KDD (2009)
Keyphrases
- advertising campaigns
- social networks
- behavioral targeting
- online advertising
- social network data
- social network analysis
- social networking
- personal information
- privacy preserving
- social network sites
- viral marketing
- private information
- social media
- privacy concerns
- online social networks
- user behavior
- security issues
- data privacy
- privacy preservation
- differential privacy
- virtual communities
- link prediction
- display advertising
- end users