Reena Yoogalingam

Publication Activity (10 Years)

Years Active: 2002-2022
Publications (10 Years): 1

Top Topics

Internet Search Engines

Purchase Behavior

Simulation Study

Top Venues

Int. J. E Bus. Res.

Publications

Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy
Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study. Int. J. E Bus. Res. 18 (1) (2022)
Kenneth J. Klassen, Reena Yoogalingam
Strategies for Appointment Policy Design with Patient Unpunctuality. Decis. Sci. 45 (5) (2014)
Anteneh Ayanso, Reena Yoogalingam
Profiling Retail Web Site Functionalities and Conversion Rates: A Cluster Analysis. Int. J. Electron. Commer. 14 (1) (2009)
Jonathan D. Linton, Julian Scott Yeomans, Reena Yoogalingam
Supply planning for industrial ecology and remanufacturing under uncertainty: a numerical study of leaded-waste recovery from television disposal. J. Oper. Res. Soc. 53 (11) (2002)