Derek Visser

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Internet Search Engines

Simulation Study

Top Venues

Int. J. E Bus. Res.

Publications

Anteneh Ayanso, Derek Visser, Reena Yoogalingam, Martin Kusy
Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study. Int. J. E Bus. Res. 18 (1) (2022)