Login / Signup
Integrating Keyword Segmentation and Budget Allocation Decisions in Sponsored Search Advertising: An Exploratory Simulation Study.
Anteneh Ayanso
Derek Visser
Reena Yoogalingam
Martin Kusy
Published in:
Int. J. E Bus. Res. (2022)
Keyphrases
</>
simulation study
sponsored search advertising
purchase behavior
internet search engines
monte carlo
search engine
decision making
search advertising
keywords
sponsored search
auction mechanisms
keyword search
user experience
mechanism design
electronic markets