Profiling Retail Web Site Functionalities and Conversion Rates: A Cluster Analysis.
Anteneh AyansoReena YoogalingamPublished in: Int. J. Electron. Commer. (2009)
Keyphrases
- cluster analysis
- website
- categorical data
- clustering method
- data mining
- k means
- hierarchical latent class models
- data analysis
- data clustering
- association analysis
- data mining techniques
- web pages
- clustering algorithm
- clustering analysis
- factor analysis
- fuzzy clustering
- latent class models
- correlation analysis
- fuzzy c means
- partitional clustering
- neural gas
- bayesian networks
- real world
- metadata
- cluster validity
- unsupervised learning
- knowledge discovery