Rath Jairak

Publication Activity (10 Years)

Years Active: 2010-2015
Publications (10 Years): 1

Top Topics

Online Shopping

Customer Loyalty

Capability Maturity Model

Top Venues

Int. Arab. J. e Technol.

Int. J. E Serv. Mob. Appl.

Publications

Rath Jairak, Prasong Praneetpolgrang, Nivet Chirawichitchai
An Empirical Investigation into the Antecedents of Trust and Satisfaction in e-Commerce Services: Perspective of Thai Customers. Int. Arab. J. e Technol. 4 (1) (2015)
Rath Jairak, Prasong Praneetpolgrang
A Practical Approach for Improving B2C e-Commerce Services with a Trust Capability Maturity Model. Int. J. E Serv. Mob. Appl. 5 (2) (2013)
Rath Jairak, Napath Sahakhunchai, Kallaya Jairak, Prasong Praneetpolgrang
Factors Affecting Intention to Use in Social Networking Sites: An Empirical Study on Thai Society. IAIT (2010)