An Empirical Investigation into the Antecedents of Trust and Satisfaction in e-Commerce Services: Perspective of Thai Customers.
Rath JairakPrasong PraneetpolgrangNivet ChirawichitchaiPublished in: Int. Arab. J. e Technol. (2015)
Keyphrases
- service quality
- customer loyalty
- customer satisfaction
- service providers
- electronic commerce
- potential customers
- internet banking
- user satisfaction
- call center
- competitive advantage
- online shopping
- internet shopping
- quality of service
- information systems
- customer support
- customer service
- technology acceptance
- online retailers
- web services
- electronic marketplaces
- marketing strategies
- end users
- brokerage services
- mobile commerce
- product information
- trust relationships
- customer data
- business models
- cloud computing
- supply chain
- information technology