Factors Affecting Intention to Use in Social Networking Sites: An Empirical Study on Thai Society.
Rath JairakNapath SahakhunchaiKallaya JairakPrasong PraneetpolgrangPublished in: IAIT (2010)
Keyphrases
- factors affecting
- social networking sites
- social networking
- factors influencing
- online social networks
- young adults
- social media
- key factors
- social networks
- perceived usefulness
- artificial intelligence
- user generated content
- instant messaging
- internet users
- social software
- social relationships
- information systems
- social recommendation
- website
- social relations
- online communication