Preety Awasthi

Publication Activity (10 Years)

Years Active: 2011-2013
Publications (10 Years): 0

Top Topics

Technology Adoption

Mobile Commerce

Context Aware Systems

Pervasive Environments

Top Venues

Bus. Process. Manag. J.

Publications

Preety Awasthi, Purnima S. Sangle
The importance of value and context for mobile CRM services in banking. Bus. Process. Manag. J. 19 (6) (2013)
Preety Awasthi, Purnima S. Sangle
Adoption of CRM technology in multichannel environment: a review (2006-2010). Bus. Process. Manag. J. 18 (3) (2012)
Purnima S. Sangle, Preety Awasthi
Consumer's expectations from mobile CRM services: a banking context. Bus. Process. Manag. J. 17 (6) (2011)