The importance of value and context for mobile CRM services in banking.
Preety AwasthiPurnima S. SanglePublished in: Bus. Process. Manag. J. (2013)
Keyphrases
- context aware
- mobile environments
- context aware systems
- location aware
- mobile devices
- pervasive computing
- contextual information
- mobile networks
- context awareness
- mobile applications
- context aware services
- mobile commerce
- ubiquitous computing
- mobile services
- computing environments
- web services
- value added services
- mobile computing
- service providers
- user centric
- service oriented
- pervasive environments
- mobile phone
- ambient intelligence
- financial services
- ubiquitous environment
- service composition
- mobile agents
- smart environments
- communication technologies
- customer relationship management
- service discovery
- end users
- personal preferences
- mobile users
- relationship management