Pianpian Yang

Publication Activity (10 Years)

Years Active: 2014-2024
Publications (10 Years): 6

Top Topics

Search Strategies

Click Prediction

Innovation Diffusion

Contextual Advertising

Top Venues

Ind. Manag. Data Syst.

Technol. Anal. Strateg. Manag.

Publications

Pianpian Yang, Hong Sheng, Congcong Yang, Yuanyue Feng
How social media promotes impulsive buying: examining the role of customer inspiration. Ind. Manag. Data Syst. 124 (2) (2024)
Congcong Yang, Pianpian Yang, Yuanyue Feng
Effect of achievement-related gamification on brand attachment. Ind. Manag. Data Syst. 122 (1) (2022)
Pianpian Yang, Qingyu Zhang, Yuanyue Feng
Effects of pride-tagged money and surprise-tagged money on online tipping. Internet Res. 31 (3) (2021)
Shuang Geng, Pianpian Yang, Yun Gao, Ying Tan, Congcong Yang
The effects of ad social and personal relevance on consumer ad engagement on social media: The moderating role of platform trust. Comput. Hum. Behav. 122 (2021)
Hong Sheng, Pianpian Yang, Yuanyue Feng
How to inspire customers via social media. Ind. Manag. Data Syst. 120 (6) (2020)
Qingsong Ye, Yuanyue Feng, Pianpian Yang, Congcong Yang, Lusi Yang
The Influence of Gamification Mechanics on Online Group-buying Participation. AMCIS (2019)
Jinjuan Zang, Chenlu Zhang, Pianpian Yang, Yuan Li
How open search strategies align with firms' radical and incremental innovation: evidence from China. Technol. Anal. Strateg. Manag. 26 (7) (2014)