How to inspire customers via social media.
Hong ShengPianpian YangYuanyue FengPublished in: Ind. Manag. Data Syst. (2020)
Keyphrases
- social media
- customer preferences
- customer satisfaction
- social networks
- social networking
- user generated content
- big data
- social media data
- cost efficient
- marketing strategies
- service providers
- social media sites
- call center
- social media platforms
- customer relationship management
- online forums
- neural network
- social networking sites
- information technology
- social media content