The Influence of Gamification Mechanics on Online Group-buying Participation.

Qingsong Ye Yuanyue Feng Pianpian Yang Congcong Yang Lusi Yang

Published in: AMCIS (2019)

Keyphrases

group buying
electronic commerce
business models
test bed
incentive mechanism
online learning
online communities
decision making
user experience
database
real world
social networks
multi agent
game design