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How social media promotes impulsive buying: examining the role of customer inspiration.
Pianpian Yang
Hong Sheng
Congcong Yang
Yuanyue Feng
Published in:
Ind. Manag. Data Syst. (2024)
Keyphrases
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social media
marketing strategies
electronic commerce
big data
noise reduction
marketing campaigns
user generated content
customer service
real world events
data sets
customer behavior
call center
online shopping
customer satisfaction
social networking
information systems
social networks