Peter M. Guadagni

Publication Activity (10 Years)

Years Active: 2008-2008
Publications (10 Years): 0

Publications

Peter M. Guadagni, John D. C. Little
A Logit Model of Brand Choice Calibrated on Scanner Data. Mark. Sci. 27 (1) (2008)
Peter M. Guadagni, John D. C. Little
Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective. Mark. Sci. 27 (1) (2008)