A Logit Model of Brand Choice Calibrated on Scanner Data.

Peter M. Guadagni John D. C. Little

Published in: Mark. Sci. (2008)

Keyphrases

high quality
data processing
data analysis
data sets
computer systems
data quality
database
image data
data sources
data points
input data
raw data
original data
training data
probability distribution
knowledge discovery
xml documents
data structure
data collection
objective function
decision problems