Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary Perspective.
Peter M. GuadagniJohn D. C. LittlePublished in: Mark. Sci. (2008)
Keyphrases
- data sets
- synthetic data
- data processing
- high quality
- database
- data structure
- raw data
- data collection
- data analysis
- laser scanner
- data sources
- data quality
- original data
- spatial data
- high dimensional data
- computer systems
- data points
- high dimensional
- training data
- missing data
- input data
- utility function
- cooperative
- point cloud
- image data
- knowledge discovery