Peter C. Thirkell

Publication Activity (10 Years)

Years Active: 2004-2010
Publications (10 Years): 0

Publications

Val A. Hooper, Sid L. Huff, Peter C. Thirkell
The impact of IS-marketing alignment on marketing performance and business performance. Data Base 41 (1) (2010)
Val A. Hooper, Sid L. Huff, Peter C. Thirkell
IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance. ECIS (2007)
Val A. Hooper, Sid L. Huff, Peter C. Thirkell
Determination of the Alignment between Information Systems and Marketing. PACIS (2007)
Val A. Hooper, Sid Huff, Peter C. Thirkell
Factors Influencing The Alignment of IS and Marketing. ACIS (2004)
Val A. Hooper, Sid L. Huff, Peter C. Thirkell
Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study. PACIS (2004)