Factors Influencing The Alignment of IS and Marketing.
Val A. HooperSid HuffPeter C. ThirkellPublished in: ACIS (2004)
Keyphrases
- factors influencing
- factors affecting
- data mining
- website
- social media
- decision making
- image alignment
- data mining technology
- customer relationship management
- grounded theory
- predictive modeling
- internet advertising
- viral marketing
- technology acceptance
- data sets
- dynamic time warping
- long term
- sequence alignment
- multiple sequence alignment
- word alignment
- consumer behavior
- database marketing
- pairwise