Assessing the Alignment Between IT/IS and Marketing: An Exploratory Study.
Val A. HooperSid L. HuffPeter C. ThirkellPublished in: PACIS (2004)
Keyphrases
- data mining
- website
- consumer behavior
- image alignment
- target audience
- long term
- social media
- decision making
- customer relationship management
- customer service
- predictive modeling
- marketing strategies
- word alignment
- sequence alignment
- database marketing
- direct marketing
- semantic web
- genetic algorithm
- information retrieval