Determination of the Alignment between Information Systems and Marketing.

Val A. Hooper Sid L. Huff Peter C. Thirkell

Published in: PACIS (2007)

Keyphrases

information systems
data mining
website
decision making
health care
long term
customer relationship management
ontology matching
search engine
neural network
case study
information technology
dynamic time warping
sequence alignment
systems development
customer behavior
consumer behavior
telecommunications industry