Payal Shrivastava Kapoor

Publication Activity (10 Years)

Years Active: 2016-2022
Publications (10 Years): 4

Top Topics

Theoretical Foundation

User Generated Content

Factors Influencing

Empirical Studies

Top Venues

Int. J. Online Mark.

Online Inf. Rev.

Publications

Anumegha Sharma, Payal Shrivastava Kapoor
Message sharing and verification behaviour on social media during the COVID-19 pandemic: a study in the context of India and the USA. Online Inf. Rev. 46 (1) (2022)
Simran Kaur Madan, Payal Shrivastava Kapoor
Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. Int. J. Online Mark. 11 (2) (2021)
Payal Shrivastava Kapoor, K. R. Jayasimha, Srinivas Gunta, Ashish Sadh
Facebook eWOM: Self-Shared Versus System-Generated Credibility Cue. Int. J. Online Mark. 9 (3) (2019)
Payal Shrivastava Kapoor, Srinivas Gunta
Impact of Anonymity and Identity Deception on Social Media eWOM. I3E (2016)