Simran Kaur Madan

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Information Retrieval

Factors Influencing

Theoretical Foundation

Top Venues

Int. J. Online Mark.

Publications

Simran Kaur Madan, Payal Shrivastava Kapoor
Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. Int. J. Online Mark. 11 (2) (2021)