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Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory.

Simran Kaur MadanPayal Shrivastava Kapoor
Published in: Int. J. Online Mark. (2021)
Keyphrases
  • theoretical framework
  • database
  • real time
  • theoretical foundation
  • neural network
  • information retrieval
  • social networks
  • empirical studies
  • factors influencing
  • grounded theory