Natalia Vila-López

Publication Activity (10 Years)

Years Active: 2010-2021
Publications (10 Years): 2

Top Topics

Gender Differences

Customer Service

Statistically Significant

Top Venues

Ind. Manag. Data Syst.

Int. J. Inf. Manag.

J. Organ. End User Comput.

Publications

Elísabet Mora, Natalia Vila-López, Inés Küster-Boluda
Segmenting the audience of a cause-related marketing viral campaign. Int. J. Inf. Manag. 59 (2021)
Miguel Angel Gonzales-Chávez, Natalia Vila-López
Designing the best avatar to reach millennials: gender differences in a restaurant choice. Ind. Manag. Data Syst. 121 (6) (2021)
Natalia Vila-López, Inés Küster
How Can Secure Websites Improve Buying Intention?: Usable Versus Non Usable Contexts? J. Organ. End User Comput. 26 (2) (2014)
Natalia Vila-López, MaCarmen Rodríguez-Molina
Event-brand transfer in an entertainment service: experiential marketing. Ind. Manag. Data Syst. 113 (5) (2013)
Natalia Vila-López, Inés Küster
Consumer feelings and behaviours towards well designed websites. Inf. Manag. 48 (4-5) (2011)
Enrique Bigné, Joaquín Aldás-Manzano, Inés Küster, Natalia Vila-López
Mature market segmentation: a comparison of artificial neural networks and traditional methods. Neural Comput. Appl. 19 (1) (2010)