Event-brand transfer in an entertainment service: experiential marketing.
Natalia Vila-LópezMaCarmen Rodríguez-MolinaPublished in: Ind. Manag. Data Syst. (2013)
Keyphrases
- telecommunications industry
- customer service
- web services
- service oriented
- decision making
- computer games
- management system
- service providers
- data mining
- video games
- long term
- social media
- service quality
- service oriented architecture
- multimedia
- computing environments
- information services
- call center
- high tech
- marketing strategies