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MaCarmen Rodríguez-Molina
Publication Activity (10 Years)
Years Active: 2013-2013
Publications (10 Years): 0
Top Topics
Customer Service
Telecommunications Industry
Service Quality
Video Games
Top Venues
Ind. Manag. Data Syst.
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Publications
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Natalia Vila-López
,
MaCarmen Rodríguez-Molina
Event-brand transfer in an entertainment service: experiential marketing.
Ind. Manag. Data Syst.
113 (5) (2013)