Inés Küster-Boluda

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

Top Topics

Image Segmentation

Advertising Campaigns

Top Venues

Int. J. Inf. Manag.

Publications

Elísabet Mora, Natalia Vila-López, Inés Küster-Boluda
Segmenting the audience of a cause-related marketing viral campaign. Int. J. Inf. Manag. 59 (2021)