Michael Lewis

Publication Activity (10 Years)

Years Active: 2009-2019
Publications (10 Years): 4

Top Topics

Information Asymmetry

Marketing Strategies

Decision Process

Top Venues

Publications

Michael Lewis, Yanwen Wang, Chunhua Wu
Season Ticket Buyer Value and Secondary Market Options. Mark. Sci. 38 (6) (2019)
Yanwen Wang, Michael Lewis, David A. Schweidel
A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. Mark. Sci. 37 (3) (2018)
Yanwen Wang, Michael Lewis, Cynthia Cryder, Jim Sprigg
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. Mark. Sci. 35 (4) (2016)
Yanwen Wang, Michael Lewis, Vishal Singh
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes. Mark. Sci. 35 (1) (2016)
Romana Khan, Michael Lewis, Vishal Singh
Dynamic Customer Management and the Value of One-to-One Marketing. Mark. Sci. 28 (6) (2009)