Cynthia Cryder

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Marketing Strategies

Top Venues

Publications

Yanwen Wang, Michael Lewis, Cynthia Cryder, Jim Sprigg
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. Mark. Sci. 35 (4) (2016)