Dynamic Customer Management and the Value of One-to-One Marketing.
Romana KhanMichael LewisVishal SinghPublished in: Mark. Sci. (2009)
Keyphrases
- customer relationship management
- customer behavior
- marketing strategies
- potential customers
- consumer behavior
- customer support
- social media
- management system
- knowledge management
- dynamic environments
- electronic commerce
- database marketing
- customer service
- website
- data mining
- decision making
- customer retention
- customer satisfaction
- long term
- call center
- data mining technology
- data mining applications
- decision support
- data management
- business managers
- customer churn