Mark Heitmann

Publication Activity (10 Years)

Years Active: 2002-2006
Publications (10 Years): 0

Publications

Catja Prykop, Mark Heitmann
Designing Mobile Brand Communities: Concept and Empirical Illustration. J. Organ. Comput. Electron. Commer. 16 (3-4) (2006)
Torsten Brodt, Mark Heitmann
Customer Centric Development of Radically New Products - A European Case. AMCIS (2004)
Mark Heitmann, Catja Prykop, Peter Aschmoneit
Using Means-End Chains to Build Mobile Brand Communities. HICSS (2004)
Peter Aschmoneit, Mark Heitmann
Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective. HICSS (2003)
Giovanni Camponovo, Mark Heitmann, Yves Pigneur, Katarina Stanoevska-Slabeva
Exploring the WISP Industry - Swiss Case Study. Bled eConference (2003)
Markus Lenz, Hans-Dieter Zimmermann, Mark Heitmann
Strategic Partnerships and Competitiveness of Business-to-Business E-Marketplaces: Preliminary Evidence from Europe. Electron. Mark. 12 (2) (2002)