Peter Aschmoneit

Publication Activity (10 Years)

Years Active: 2003-2004
Publications (10 Years): 0

Publications

Mark Heitmann, Catja Prykop, Peter Aschmoneit
Using Means-End Chains to Build Mobile Brand Communities. HICSS (2004)
Peter Aschmoneit, Mark Heitmann
Consumers cognition towards communities: Customer-centred community design using the means-end chain perspective. HICSS (2003)