Catja Prykop

Publication Activity (10 Years)

Years Active: 2004-2006
Publications (10 Years): 0

Publications

Catja Prykop, Mark Heitmann
Designing Mobile Brand Communities: Concept and Empirical Illustration. J. Organ. Comput. Electron. Commer. 16 (3-4) (2006)
Mark Heitmann, Catja Prykop, Peter Aschmoneit
Using Means-End Chains to Build Mobile Brand Communities. HICSS (2004)