Designing Mobile Brand Communities: Concept and Empirical Illustration.

Catja Prykop Mark Heitmann

Published in: J. Organ. Comput. Electron. Commer. (2006)

Keyphrases

mobile devices
mobile phone
neural network
mobile technologies
mobile commerce
data sets
location aware
concept learning
computing environments
knowledge sharing
information theoretic
quality of service
context aware
rough sets
information systems
social networks
machine learning