María Concepción Parra

Publication Activity (10 Years)

Years Active: 2011-2016
Publications (10 Years): 1

Top Topics

Customer Relationship Management

Database Marketing

Short And Long Term

Top Venues

Pers. Ubiquitous Comput.

J. Knowl. Manag.

Publications

Raul Baños, Gonzalo Wandosell, María Concepción Parra
Web GIS to enhance relational capital: the case of general merchandise retailers. J. Knowl. Manag. 20 (3) (2016)
Antonio J. Jara, María Concepción Parra, Antonio F. Skarmeta
Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things. Pers. Ubiquitous Comput. 18 (4) (2014)
Antonio J. Jara, Antonio Fernandez Gómez-Skarmeta, María Concepción Parra
Enabling Participative Marketing through the Internet of Things. AINA Workshops (2013)
Antonio J. Jara, María Concepción Parra, Antonio Fernandez Gómez-Skarmeta
Marketing 4.0: A New Value Added to the Marketing through the Internet of Things. IMIS (2012)
Antonio Fernández, Consolación Gil, Antonio López Márquez, Raul Baños, Maria Dolores Gil Montoya, María Concepción Parra
A memetic algorithm for two-dimensional multi-objective bin-packing with constraints. GECCO (Companion) (2011)