Marketing 4.0: A New Value Added to the Marketing through the Internet of Things.
Antonio J. JaraMaría Concepción ParraAntonio Fernandez Gómez-SkarmetaPublished in: IMIS (2012)
Keyphrases
- data mining
- social media
- website
- customer relationship management
- decision making
- long term
- machine learning
- marketing strategies
- consumer behavior
- database marketing
- predictive modeling
- data mining technology
- database
- knowledge discovery
- information systems
- customer support
- big data
- potential customers
- short and long term
- customer behavior
- direct marketing
- online advertising
- data analysis
- search engine
- neural network