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Enabling Participative Marketing through the Internet of Things.
Antonio J. Jara
Antonio Fernandez Gómez-Skarmeta
María Concepción Parra
Published in:
AINA Workshops (2013)
Keyphrases
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mobile devices
website
long term
social media
ubiquitous computing
everyday life
customer relationship management
database marketing
data mining
decision making
physical world
informal learning
marketing strategies
artificial intelligence
big data
predictive modeling