Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things.
Antonio J. JaraMaría Concepción ParraAntonio F. SkarmetaPublished in: Pers. Ubiquitous Comput. (2014)
Keyphrases
- social media
- website
- social interaction
- decision making
- human computer interaction
- big data
- social networks
- online marketing
- social networking
- social web
- key technologies
- smart objects
- database marketing
- social media data
- customer relationship management
- data mining
- ambient intelligence
- user interaction
- marketing strategies
- behavioral patterns
- viral marketing
- user generated content
- telecommunications industry