Manuela López

Publication Activity (10 Years)

Years Active: 2014-2023
Publications (10 Years): 8

Top Topics

Discourse Structure

Information Diffusion

Marketing Campaigns

Top Venues

J. Theor. Appl. Electron. Commer. Res.

Publications

Manuela López, Carmen Hidalgo-Alcázar, Paul Leger
The Effect of Message Repetition on Information Diffusion on Twitter: An Agent-Based Approach. IEEE Trans. Prof. Commun. 66 (2) (2023)
Oswaldo Terán, Paul Leger, Manuela López
Modeling and simulating Chinese cross-border e-commerce: an agent-based simulation approach. J. Simulation 17 (6) (2023)
Maria Sicilia, Mariola Palazon, Manuela López
Intentional vs. unintentional influences of social media friends. Electron. Commer. Res. Appl. 42 (2020)
Yusimi Rodriguez-Ricardo, Maria Sicilia, Manuela López
Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust. J. Theor. Appl. Electron. Commer. Res. 14 (3) (2019)
Paul Leger, Carmen Hidalgo-Alcázar, Manuela López
Using an agent-based model to measure the message repetition effect on Twitter. SAC (2018)
Manuela López, Maria Sicilia, Alberto Alejandro Moyeda-Carabaza
Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness. Internet Res. 27 (1) (2017)
Manuela López, Maria Sicilia, Peeter W. J. Verlegh
"Click like if you like it": the effect of directional posts on social network sites. Online Inf. Rev. 41 (5) (2017)
Paul Leger, Manuela López, Carmen Hidalgo-Alcázar, Hiroaki Fukuda
An Open Agent-Based Model to Simulate the Effect of WOM Marketing Campaigns. BICT (2015)
Manuela López, Maria Sicilia
Determinants of E-WOM Influence: The Role of Consumers' Internet Experience. J. Theor. Appl. Electron. Commer. Res. 9 (1) (2014)