Determinants of E-WOM Influence: The Role of Consumers' Internet Experience.

Manuela López Maria Sicilia

Published in: J. Theor. Appl. Electron. Commer. Res. (2014)

Keyphrases

consumer behavior
online consumer
social networking sites
internet usage
significant predictors
online shopping
internet shopping
information sources
service quality
marketing strategies
social networking
electronic word of mouth
social networks