Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness.
Manuela LópezMaria SiciliaAlberto Alejandro Moyeda-CarabazaPublished in: Internet Res. (2017)
Keyphrases
- social networks
- community detection
- social media
- social networking sites
- content sharing
- information diffusion
- online social
- sufficient conditions
- online social networks
- virtual communities
- user generated content
- data sets
- social web
- social media streams
- social networking
- social network analysis
- social relationships
- micro blogging
- social graph
- social media content