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Luisa M. Martinez
ORCID
Publication Activity (10 Years)
Years Active: 2021-2023
Publications (10 Years): 2
Top Topics
Online Stores
Purchase Intention
Dominant Color
Relevance Feedback
Top Venues
Electron. Commer. Res.
Electron. Commer. Res. Appl.
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Publications
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Ana Cláudia Amaro
,
Luisa M. Martinez
,
Filipe R. Ramos
,
Karla Menezes
,
Silvio Menezes
An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad.
Electron. Commer. Res.
23 (3) (2023)
Allison R. White
,
Luisa M. Martinez
,
Luis F. Martinez
,
Belén Rando
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention.
Electron. Commer. Res. Appl.
50 (2021)