Luisa M. Martinez

Publication Activity (10 Years)

Years Active: 2021-2024
Publications (10 Years): 3

Top Topics

Purchase Intention

Top Venues

Electron. Commer. Res.

Electron. Commer. Res. Appl.

Publications

Arvind Shroff, Satish Kumar, Luisa M. Martinez, Nitesh Pandey
From clicks to consequences: a multi-method review of online grocery shopping. Electron. Commer. Res. 24 (2) (2024)
Ana Cláudia Amaro, Luisa M. Martinez, Filipe R. Ramos, Karla Menezes, Silvio Menezes
An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad. Electron. Commer. Res. 23 (3) (2023)
Allison R. White, Luisa M. Martinez, Luis F. Martinez, Belén Rando
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention. Electron. Commer. Res. Appl. 50 (2021)