Belén Rando

Publication Activity (10 Years)

Years Active: 2021-2021
Publications (10 Years): 1

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Purchase Intention

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Electron. Commer. Res. Appl.

Publications

Allison R. White, Luisa M. Martinez, Luis F. Martinez, Belén Rando
Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention. Electron. Commer. Res. Appl. 50 (2021)