Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention.
Allison R. WhiteLuisa M. MartinezLuis F. MartinezBelén RandoPublished in: Electron. Commer. Res. Appl. (2021)
Keyphrases
- purchase intention
- online stores
- online shopping
- color images
- color information
- color space
- product quality
- website
- virtual communities
- electronic word of mouth
- color quantization
- survey data
- color histogram
- web pages
- recommendation systems
- color distribution
- dominant color
- customer satisfaction
- case study
- service quality
- image processing
- social networks
- user centric
- process control
- electronic commerce
- relevance feedback