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An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad.

Ana Cláudia AmaroLuisa M. MartinezFilipe R. RamosKarla MenezesSilvio Menezes
Published in: Electron. Commer. Res. (2023)
Keyphrases
  • electronic commerce
  • neural network
  • machine learning
  • knowledge base