Kwiseok Kwon

Publication Activity (10 Years)

Years Active: 2007-2012
Publications (10 Years): 0

Top Topics

Customer Retention

Rank Aggregation

Top Venues

Expert Syst. Appl.

Electron. Commer. Res. Appl.

Publications

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang
How to select search keywords for online advertising depending on consumer involvement: An empirical investigation. Expert Syst. Appl. 39 (1) (2012)
Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang
An empirical study of the structure of relevant keywords in a search engine using the minimum spanning tree. Expert Syst. Appl. 39 (4) (2012)
Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang
An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model. Expert Syst. Appl. 39 (17) (2012)
Kwiseok Kwon, Cookhwan Kim
How to design personalization in a context of customer retention: Who personalizes what and to what extent? Electron. Commer. Res. Appl. 11 (2) (2012)
Cookhwan Kim, Kwiseok Kwon, Woojin Chang
How to measure the effectiveness of online advertising in online marketplaces. Expert Syst. Appl. 38 (4) (2011)
Kwiseok Kwon, Jinhyung Cho, Yongtae Park
How to best characterize the personalization construct for e-services. Expert Syst. Appl. 37 (3) (2010)
Kwiseok Kwon, Jinhyung Cho, Yongtae Park
Influences of customer preference development on the effectiveness of recommendation strategies. Electron. Commer. Res. Appl. 8 (5) (2009)
Kwiseok Kwon, Jinhyung Cho, Yongtae Park
Multidimensional credibility model for neighbor selection in collaborative recommendation. Expert Syst. Appl. 36 (3) (2009)
Jinhyung Cho, Kwiseok Kwon, Yongtae Park
Q-rater: A collaborative reputation system based on source credibility theory. Expert Syst. Appl. 36 (2) (2009)
Jinhyung Cho, Kwiseok Kwon
Source Credibility Model for Neighbor Selection in Collaborative Web Content Recommendation. APWeb (2008)
Jinhyung Cho, Kwiseok Kwon, Yongtae Park
Implicit user credibility extraction for reputation rating mechanism in B2C e-commerce. Int. J. Intell. Inf. Database Syst. 1 (3/4) (2007)
Jinhyung Cho, Kwiseok Kwon, Yongtae Park
Collaborative Filtering Using Dual Information Sources. IEEE Intell. Syst. 22 (3) (2007)