Cookhwan Kim

Publication Activity (10 Years)

Years Active: 2011-2012
Publications (10 Years): 0

Top Topics

Customer Retention

Rank Aggregation

Top Venues

Expert Syst. Appl.

Electron. Commer. Res. Appl.

Publications

Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang
How to select search keywords for online advertising depending on consumer involvement: An empirical investigation. Expert Syst. Appl. 39 (1) (2012)
Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang
An empirical study of the structure of relevant keywords in a search engine using the minimum spanning tree. Expert Syst. Appl. 39 (4) (2012)
Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang
An empirical test to forecast the sales rank of a keyword advertisement using a hierarchical Bayes model. Expert Syst. Appl. 39 (17) (2012)
Kwiseok Kwon, Cookhwan Kim
How to design personalization in a context of customer retention: Who personalizes what and to what extent? Electron. Commer. Res. Appl. 11 (2) (2012)
Cookhwan Kim, Kwiseok Kwon, Woojin Chang
How to measure the effectiveness of online advertising in online marketplaces. Expert Syst. Appl. 38 (4) (2011)
Cookhwan Kim, Woojin Chang
Logistic regression in sealed-bid auctions with multiple rounds: Application in Korean court auction. Expert Syst. Appl. 38 (4) (2011)